I didn't start out as a life coach. I spent 8 years in
corporate human resources — long meetings, hiring strategies,
organizational psychology. But I kept noticing something that
bothered me: people in their late 40s and 50s were anxious
about their futures. Not just financially, though that was
part of it. They felt invisible. Like their best years were
behind them. Like retirement meant slowly disappearing.
That observation stuck with me. It didn't sit right. So I made
a shift. I completed my Master's degree in Adult Education at
the University of Tartu, focusing specifically on adult
development and life transitions. I got certified through the
International Coach Federation. And in 2011, I started
coaching people through these exact moments.
What I've learned over 14 years is this: midlife isn't a
decline. It's an opportunity. But you have to see it that way
first. Most people don't. They're operating on cultural
narratives that diminish aging, that frame 45+ as the
beginning of the end. My job is to help you see what's
actually possible.
I've worked with over 1,200 Estonian adults — some through
one-on-one coaching, others through group programs and
workshops. Each one taught me something about how people
actually change, what gets in the way, and what actually
works. That's what I bring to the educational resources I
develop now at Meridian Digital OÜ.